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This is IBM’s original 1950s to 1960s “THINK” Plaque desk display in French (The word Reflechissez actually translates to REFLECT & often used for Think). In our many years of collecting these treasures, this is the first one we’ve found. It was a first in marketing subliminal implant messages to employee’s to suggest that we “THINK” before making a decision. IBM provided these rare plaques to their best customers. This treasure is seldom found and rarely in French. The subliminal message in the 1950s was to “Think” before beginning a project. This IBM “THINK” treasure has a base of orange plastic frame with aluminum engraved plaque of “REFLECHISSEZ”. On the back is the impressed “IBM” logo. Size is 9” x 3”. This is a rare treasure from 50+ years ago that is museum quality to preserve computer history and for a very serious collector. THINK about this for your collection.
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